{"id":191,"date":"2026-02-18T14:03:33","date_gmt":"2026-02-18T14:03:33","guid":{"rendered":"https:\/\/smacdemo.in\/lde-cosmetics\/?post_type=our_brands&#038;p=191"},"modified":"2026-02-18T15:09:47","modified_gmt":"2026-02-18T15:09:47","slug":"fru","status":"publish","type":"our_brands","link":"https:\/\/smacdemo.in\/lde-cosmetics\/our_brands\/fru\/","title":{"rendered":"Fru"},"content":{"rendered":"<h5 class=\"fw-semibold\">Burst of Fruit Freshness<\/h5>\n<p>Fru is a vibrant, fruit-fragrance soap range designed for everyday freshness. With bright colours and playful fragrances, Fru appeals to younger consumers and families seeking a lively bathing experience.<\/p>\n<h3 class=\"fw-bold mt-4\">Fragrance Variants<\/h3>\n<ul class=\"list-unstyled mt-2\">\n<li><i class=\"fa fa-hand-o-right\" aria-hidden=\"true\"><\/i> Orange<\/li>\n<li><i class=\"fa fa-hand-o-right\" aria-hidden=\"true\"><\/i> Green Apple<\/li>\n<li><i class=\"fa fa-hand-o-right\" aria-hidden=\"true\"><\/i> Strawberry<\/li>\n<li><i class=\"fa fa-hand-o-right\" aria-hidden=\"true\"><\/i> Peach<\/li>\n<li><i class=\"fa fa-hand-o-right\" aria-hidden=\"true\"><\/i> Blackcurrant<\/li>\n<\/ul>\n<h3 class=\"fw-bold mt-4\">Key Ingredients<\/h3>\n<p>Sodium Palmate, Aqua, Sodium Palm Kernelate, Perfume, Glycerin, Sodium Chloride, Disodium EDTA, Titanium Dioxide, Citric Acid, Vitamin C, Permitted Colours.<\/p>\n<h3 class=\"fw-bold mt-4\">USP Highlights<\/h3>\n<ul class=\"list-unstyled\">\n<li><i class=\"fa fa-hand-o-right\" aria-hidden=\"true\"><\/i> Gentle on skin with high TFM content &#038; Vitamin C<\/li>\n<li><i class=\"fa fa-hand-o-right\" aria-hidden=\"true\"><\/i> Refreshing and lasting fruit fragrances<\/li>\n<li><i class=\"fa fa-hand-o-right\" aria-hidden=\"true\"><\/i> Rich lather with vibrant appeal<\/li>\n<\/ul>\n","protected":false},"featured_media":206,"template":"","class_list":["post-191","our_brands","type-our_brands","status-publish","has-post-thumbnail","hentry","entry"],"acf":[],"_links":{"self":[{"href":"https:\/\/smacdemo.in\/lde-cosmetics\/wp-json\/wp\/v2\/our_brands\/191","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/smacdemo.in\/lde-cosmetics\/wp-json\/wp\/v2\/our_brands"}],"about":[{"href":"https:\/\/smacdemo.in\/lde-cosmetics\/wp-json\/wp\/v2\/types\/our_brands"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/smacdemo.in\/lde-cosmetics\/wp-json\/wp\/v2\/media\/206"}],"wp:attachment":[{"href":"https:\/\/smacdemo.in\/lde-cosmetics\/wp-json\/wp\/v2\/media?parent=191"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}